INSITE OOH Media Platform

Crystal has always been a familiar name on Egypt’s roads. Over the years, the brand built its presence with simple visuals, clear messages, and faces people already trust. After its last appearance in November, Crystal is back again with a fresh out-of-home run and once more, Mona Zaki leads the campaign.

The timing feels natural. End of year, new season, and a moment when brands usually choose to remind people who they are, doubling down on what already works and putting a strong emphasis on the power of nature.The main campaign line across the billboards translates to: “Details from nature that made the look feel unreal.” Put simply, it’s Crystal saying: this product comes from something real, and it shows. That line sits next to a bold product shot and a sunflower visual, so the meaning lands fast natural source, clear product, no extra explaining needed.
and another uses Mona Zaki to carry attention first, then hands you the product and the message right underneath. As a content choice, pairing a familiar face with a simple nature-led line is a smart split: Mona gets the glance, the bottle and copy get the recall..

Last thing: the color choices are doing a lot of the work on purpose. Green is the clearest shortcut to natural ,fresh, and clean in food branding. Yellow, reflecting the sunflower, adds warmth and appetite appeal, while reinforcing the ingredient story visually. And the red logo block is there for one reason: fast brand recognition and high contrast that can't be missed.

To find out more about the campaign’s types, locations, budgets, media plans, and more, visit MOOH, the monitoring out-of-home intelligence data provider in Cairo and Dubai.