INSITE OOH Media Platform

In a city obsessed with what’s next, Dubai Investments puts the future on display at full scale. Spanning one of the UAE’s busiest highways, the newest outdoor campaign commands the streets through scale, clarity, and confidence. 

The billboard is a visual portfolio in itself, with each spread focused on a different development, there is intent in the composition. Depictions of residential skyscrapers stand out against clear-colored backgrounds, ensuring that architecture is the center of all attention and there is nothing to distract the eye. All the projects, from Dana Bay, Violet Tower to Asayel and Alvista, are presented as an individual statement of themselves, accentuating the richness and diversity in the Dubai Investments property portfolio. There is space between all the images to allow the eye to move along in the same rhythm as the progression of the city.

In the center of the billboard appears the anchor message of the advertising campaign “We Invest in Building the Future.” The phrase has been replicated on the billboard in the Arabic version of the message and serves as a sort of mission statement and guarantee of quality

Color is a deliberate component in many storytelling undertakings. Softer purples, greens, and warm amber tones are used to set each project apart while still conveying a sense of sophistication.

In effect, this campaign utilizes outdoor not only as a reach medium but also for building reputation. This billboard not only takes up space on the highway but also imprints a lasting impression on the perception of this brand, which is stable, visionary, and invested.

The new campaign took off on the UAE’s digital screens in the first week of January.