INSITE OOH Media Platform

Match for Hope returns for another major match at the Ahmed Bin Ali Stadium in Doha. As the third and biggest edition to date, Dubai’s DOOH campaign matched the scale of the event, utilizing meticulously placed billboards to maximize visibility and anticipation. The result is an impactful presence that captured the magnitude of the event. 

Visually, the campaign is dominated by shades of blue, a deliberate choice that conveys feelings of unity and belonging, aligning closely with the core message of Match for Hope. The color palette helps establish an emotional connection with audiences while reinforcing the purpose-driven nature of the event. Adding further strength to the visuals, YouTubers Chunkz and AboFlah take center stage across the creative executions. Their widespread popularity and strong fan engagement significantly enhance the campaign’s drawing power, helping the message resonate with both local and international audiences. By combining thoughtful visual storytelling with influential personalities, the campaign successfully amplifies awareness and excitement around one of the most anticipated charitable matches of the year. 

The campaign does everything right, from the strategic choice of the location to the color choices and finally the usage of the YouTubers' starpower and draw to bring together a successful DOOH campaign in the lead-up to a major sporting event.

It’s worth mentioning that the main objective of Match for Hope is to raise funds for out-of-school children. Moreover, Match for Hope takes place under the patronage of Visit Qatar, whose sponsorship helps bring this meaningful event to life.