Summer has reached the offices of innovative developer M2, who has just launched a new OOH campaign to reinforce the promotion of their new beach project El Masyaf in the North Coast.

 With pop art and well-crafted word games, the new ads display all the  summer compulsory elements and motifs, under the slogan “Your own  fantasea”. The campaign is highly conceptual and does not provide any  information about the project, location or payment terms – apparently  expecting viewers to do the research themselves.

The campaign  started during the second week of July and uses uni-poles, double-decker  poles, mega signs, lightboxes, and gate combinations on the major roads  of Greater Cairo.

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