Summer has reached the offices of innovative developer M2, who has just launched a new OOH campaign to reinforce the promotion of their new beach project El Masyaf in the North Coast.
With pop art and well-crafted word games, the new ads display all the summer compulsory elements and motifs, under the slogan “Your own fantasea”. The campaign is highly conceptual and does not provide any information about the project, location or payment terms – apparently expecting viewers to do the research themselves.
The campaign started during the second week of July and uses uni-poles, double-decker poles, mega signs, lightboxes, and gate combinations on the major roads of Greater Cairo.
Industry: Real Estate
Brand: El Masyaf
Advertiser: M2 Developments
OOH Size: Double-decker Pole | Gate | Large uni-pole | Lightbox | Mega-Sign
Region: North Africa
Tags: Al Sahel | North Coast | Product Launch
Your OOH Market Intelligence, is ready to provide specific campaign insights
A group of marketing professionals with focus on OOH (Out-of-Home) media, dedicated to gather and digest all the updates, news, and insider stories of every outdoor advertising campaign!
Fill in your E-mail Below to receive Exclusive OOH News monthly
Your Information will never be shared with any third party
Or Sign Up Using
Back To Login
Or Login Using
You also can sign up in less than a minute now.