IDB, Your Trusted Banking Partner, Takes to The Streets with a Brand-New D/OOH Campaign
IDB has launched a brand-new D/OOH campaign, marking its first venture into OOH advertising, utilizing a tactical combination of digital screens and unipoles. Strategically selected locations, primarily along high-traffic, bustling highways, worked together to create a campaign that was impossible to miss.
The campaign’s visuals were dominated by a bold red color, which not only reflected the International Development Bank’s brand identity but also evoked a strong sense of urgency. Additionally, the campaign featured multiple taglines, including “Your Trusted Partner in Trade Finance” and “The Economic Bridge Between the UAE and Iraq,” further reinforcing the campaign’s core message of bridging gaps across MENA markets.
When it comes to the visuals, it's pretty going hand-in-hand with the campaign's copy, as you can spot two hands shaking, which gives the impression of trust, also the. visual of a young man wearing Kandura, to add the national approach to the ad campaign.
Together, these elements delivered a powerful and cohesive presence, positioning Iraqi bank, IDB, as a confident, highly visible, and most importantly, trustworthy banking partner. The campaign successfully captured attention, strengthened brand recognition, and reinforced IDB’s role as a strategic financial bridge across regional markets, built on trust.
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