INSITE OOH Media Platform

Featuring a celebrity in CIB’s advertising campaign is nothing new for them, as seen in their previous campaign. However, this time they’ve made an even bigger stride, collaborating with Egyptian gold medalist Karam Gaber to promote their latest gold bank certificate. 

The campaign used a refined color palette of blue, gold, and white, which were not only bold but also intentionally eye-catching and matched the intended message of the campaign, as well as ensuring instant recognition and a premium feel that aligns with CIB’s brand identity. Consequently, the campaign utilized the pristine locations of the billboards, such as the lively 6th of October bridge and the highly active Ring Road, creating an impossible-to-miss presence that allowed the brand to make its presence known, cutting through the noise of the city.

The campaign stands as a strong testament to CIB’s adherence to out-of-home advertising. By using eye-catching images, prime locations, and the trust that comes from being a true leader, CIB strengthens its image as a bank that supports strength, stability, and smart decisions, showing once more that effective out-of-home advertising is unbeatable in size, visibility, and impact.