Visit Qatar Turns UAE Billboards into a Love Letter with Khalid Abdulrahman
Across UAE’s highways, Visit Qatar’s new outdoor campaign rises with the unmistakable presence of Khalid Abdulrahman. Rather than feeling like an advertisement per se, this billboard announces almost like a friendly invitation, as if Qatar has designated a voice to speak on its behalf.
Following their prior appearance, the new visuals’ warm, dark background envelops the billboard with the feeling of an evening, of nights full of music and memories. Khalid Abdulrahman appears composed, dressed in traditional attire, as his face exudes a gentle, confident look. There is no overdoing of the act, no attempt to draw attention through a theatrical stance, but only a confidence similar to what the campaign says.
The Arabic typography integrates smoothly into the visual experience, noting Sealine Season Experience, paired with the dates, 23 January through 8 February, and the sense of urgency from “Book Now.”
What makes this campaign particularly effective is its cultural fluency. Khalid Abdulrahman is not just a celebrity choice; he is the symbol of Gulf emotion, of music that accompanies memories, road trips, late conversations, and quiet reflection. With him on the billboards, Visit Qatar falls onto the same page of those same emotions, connecting the dots of Sealine Season, the Qatari culture experience, and family fun in January in the desert.
In landscapes often crowded with noise, Visit Qatar’s campaign chooses resonance, through Khalid Abdulrahman’s presence, the billboards transform into a shared cultural moment, turning roads into a prelude and travel into something deeply personal.
The new campaign took off on the UAE’s digital screens in the first week of January.
Come on, tell us what you feel about this article.
