INSITE OOH Media Platform

Dubai Racing Club has launched a refined Out-of-Home (OOH) campaign to promote the upcoming Fashion Friday, scheduled for January 23, 2026, at Meydan Racecourse. Designed to capture the essence of elegance and anticipation, the campaign positions the event as a key highlight on Dubai’s social and sporting calendar.

The hoarding-led campaign adopts a sleek, dark-toned visual identity that instantly conveys exclusivity. At its center is a fashion-forward female figure, styled with a dramatic headpiece, embodying the sophistication and glamour traditionally associated with Fashion Friday. The imagery subtly blends the worlds of haute couture and horse racing, reinforcing the event’s unique appeal where sport meets style.

Minimal yet impactful typography ensures clarity at high speed, with the event name prominently displayed in Arabic, followed by the date and location. The strategic use of icons referencing fashion, racing, and lifestyle further enriches the visual narrative without overwhelming the design. A clear call-to-action—“احجز الآن” (Book Now)—paired with the Dubai Racing Club website, encourages immediate engagement and ticket bookings.

Strategically placed across high-traffic areas, the OOH execution ensures maximum visibility among both residents and visitors, targeting fashion enthusiasts, socialites, and racing fans alike. The campaign’s strength lies in its simplicity: it doesn’t over-explain, but rather invites audiences to be part of an experience that promises prestige, excitement, and style.

By leveraging premium visuals and a confident, uncluttered message, Dubai Racing Club successfully reinforces Fashion Friday as more than a race day—it’s a statement event where elegance takes center stage.