INSITE OOH Media Platform

Building on the momentum of its previous Ramadan campaign, Arabian Oud returns to the outdoor advertising scene with a new OOH execution that shifts the focus toward self-expression and emotional storytelling. Following its earlier appearance across Dubai and Sharjah, the brand once again leverages large-format hoardings to deliver a message that blends identity, confidence, and personal narrative.

The campaign highlights Yaqoot, one of Arabian Oud’s signature fragrances, presented not merely as a product but as an extension of self. The visuals capture intimate, cinematic moments between women, creating a sense of warmth and authenticity that resonates with the brand’s storytelling approach. Rather than relying on traditional product-centric layouts, the hoardings place emotion at the forefront, allowing the fragrance to naturally inhabit the scene.

Copy plays a central role in reinforcing the campaign’s message. The English line, “I vow… to never be a side story, for I was written to be the full narrative,” is echoed in Arabic, maintaining emotional consistency across languages. Anchored by the bold statement “I Love Me,” the campaign speaks directly to themes of empowerment, self-worth, and individuality—values that align seamlessly with Arabian Oud’s brand identity.

When it comes to the visuals, the hoardings balance softness and strength through warm tones, intimate framing, and minimal yet effective branding. The Arabian Oud logo and Yaqoot mark are subtly integrated, ensuring visibility without overpowering the narrative.

Overall, this OOH campaign demonstrates how hoardings can transcend traditional advertising roles. By turning outdoor spaces into platforms for personal expression, Arabian Oud continues to evolve its storytelling while maintaining a strong emotional connection with its audience.