INSITE OOH Media Platform

Gosour Developments has launched a new OOH campaign to promote their newest mega mall, Triple Hub. Rolled out across Cairo, the campaign announces the arrival of what is positioned as the first mega mall in Shorouk City, introducing a destination designed to serve multiple needs under one roof.

The billboard design adopts a sleek, contemporary visual language that aligns with the mall’s multifunctional concept. Dominated by deep, elegant tones, the creative features a central lifestyle image of a shopper in motion, visually reinforcing the mall’s retail-forward identity while subtly conveying ease, flow, and accessibility. The headline “First Mega Mall” is bold and unambiguous, clearly establishing Triple Hub’s market positioning from the first glance.

Supporting text highlights the mall’s diverse offerings—Commercial, Medical, Admin, and Entertainment—effectively communicating the “Triple Hub” concept as an integrated ecosystem rather than a traditional shopping destination. This clarity in messaging ensures the campaign speaks to a wide audience, from investors and business owners to families and daily visitors.

Branding is confidently executed, with the Triple Hub logo placed prominently alongside Gosour Developments’ signature, reinforcing credibility and developer recognition. The inclusion of Shorouk City grounds the campaign geographically, signaling the project’s strategic importance to one of Cairo’s rapidly growing areas.

Leveraging high-impact OOH placements, Gosour Developments maximizes visibility and reach, using scale and simplicity to cut through Cairo’s busy urban landscape. Overall, the campaign successfully balances aspiration and information, positioning Triple Hub as a future landmark and underscoring Gosour Developments’ ambition to redefine mixed-use destinations in the city.