INSITE OOH Media Platform

Qurtuba Developments, the newest contender in the real estate competition, has launched a new campaign in Cairo, marking its official entrance into one of the region’s most dynamic and competitive property markets. The campaign introduces Hawa Residence, a project positioned around the concept of elevated living, where architecture, lifestyle, and emotional comfort converge.
Executed through large-format OOH billboards across key Cairo locations, the campaign immediately stands out with its bold use of color and minimalist design. A vibrant yellow backdrop frames a striking visual of the residence’s modern architecture, drawing attention to its fluid lines, terraces, and water features. The visual communicates luxury without excess, allowing the project itself to take center stage.
The headline, “Breathe Life Differently,” anchors the campaign with a clear lifestyle promise rather than a traditional sales-driven message. Complemented by the Arabic line “هوا تعيش فيه,” the messaging creates an emotional bridge between aspiration and everyday living, reinforcing the idea of air, space, and serenity as core elements of the project’s identity.
Branding is kept clean and confident, with Qurtuba Developments and Hawa Residence logos placed strategically to ensure recall without overpowering the visual narrative. The inclusion of the hotline number further positions the campaign as both inspirational and action-oriented.
Overall, the campaign reflects a strong understanding of Cairo’s OOH landscape, using simplicity, scale, and strategic messaging to announce Qurtuba Developments as a serious new player—one that prioritizes experience and quality of life as much as architectural excellence.