INSITE OOH Media Platform

When you drive down the West Cairo Neighborhood, you'll find the one and only, Nasser El Prince, preparing your favorite molokheia on billboards—turning a daily commute into a mouthwatering moment of familiarity and flavor.

This D/OOH campaign by El Prince leans heavily into what the brand does best: personality, heritage, and unapologetic Egyptian authenticity. Featuring Nasser El Prince himself, ladle raised mid-pour, the visual captures a scene every Egyptian instantly recognizes. It’s not just food being served—it’s tradition, confidence, and a promise of taste that needs no explanation.

The bold red backdrop reinforces appetite appeal while anchoring the brand’s strong visual identity. At the center, El Prince’s logo stands proudly, framed like a seal of trust built over decades. The headline is minimal, allowing the visual storytelling to do the heavy lifting, while the hotline number 19137 is placed clearly for instant action—bridging awareness with accessibility.

Strategically located in West Cairo, the campaign speaks directly to its core audience in a high-traffic, residential, and lifestyle-driven area. The use of a static billboard works in the brand’s favor; the still image feels timeless, echoing the long-standing legacy El Prince has built since 1959. There’s no need for gimmicks or complex messaging—recognition alone does the job.

What makes this campaign particularly effective is its emotional pull. By placing the chef himself front and center, El Prince reinforces a sense of trust, consistency, and pride. It reminds audiences that this is not just a restaurant—it’s a household name. In a crowded F&B landscape, El Prince proves that sometimes, the strongest statement is simply showing up as yourself.