Issam Chaouali × Snickers: A Regional OOH Promotional Campaign
Snickers is back on Cairo streets, tapping into the passion for sport with a D/OOH wave that speaks directly to the region’s passion for football, morphing a simple ad into the pulse of the match
The latest regional outdoor features iconic sports commentator Issam Chaouali in a celebratory mood, whose voice and expressions are instantly familiar to millions of fans across the region. The campaign saturated along high-traffic roads, including the 6th of October Bridge, Mehwar, and Ring Road. The billboards and digital screens capture attention with a playful, high-octane announcement that blends football enthusiasm with Snickers’ well-known humor, cleverly linking those reactions to the need for a Snickers break.
Overall, Snickers' campaign, which scored big across Egypt and the UAE, captured football fans with the charm of a beloved sports icon and a high-spirited tone. Additionally, the powerful blending of D/OOH with strategic high-traffic placements turns every billboard into a match-day, reinforcing Snickers as the main teammate when hunger strikes and emotions run high.
Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about Snickers' regional campaigns
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