OBJECT 1 and Nottingham Forest Builds the Future in Plain Sight on UAE’s Billboards
Upon the roads of the UAE the new outdoor advertising campaign from OBJECT 1 and Nottingham Forest Football Club stops traffic not by being noisy but by being authoritative.
Object 1, the award-winning developer shaping the UAE’s real estate landscape with design-led projects, signs an official global partnership with the Nottingham Forest Football Club, marking the start of an exciting collaboration that brings together world-class football and Dubai’s rapidly growing real estate sector, all upon UAE's billboards.
The immediate attention on the left side of the billboard is commanded by a lineup of Nottingham Forest players standing in unity in their famous red jerseys including Jimmy Sinclair, Ryan Yates, Zach Abbott and Alfie Bradshaw. The positioning of the players seems to be done in a very intentional and thought provoking manner. The captured images are not action packed moments from a match but rather a definite and collectively representative pose of the players, exemplifying discipline, togetherness, and preparedness. Other visual spaces host the creative concept hosts the players upon a die-cut design, protruding from the ad spaces.
The color scheme is one of the most important aspects of storytelling here. The deeper reds of the jerseys melt seamlessly into the darker, more industrial colors of the background design to create a transition from passion to functionality. It’s no accident that what can be described as the red energy of the sports section melts away into a more earthy color scheme, reflecting a movement from fantasy to reality. Lighting adds to this effect by focusing light on the players while giving the right side of the billboard enough breathing room.
At the very center of the billboard, the fact "Building for the future" rests with calm assurance. It is a statement that does not have to exaggerated, but which heavily signifies nonetheless. Positioned between the players and the OBJECT 1 logo, the statement rings as if proven rather than asserted.
The OBJECT 1 branding is clean, bold, and unambiguously central. Its size demonstrates leadership credentials, but its fonts are contemporary and uncluttered, ensuring that the communication is still clear at speed. Side by side, the Nottingham Forest tree logo demonstrates its strength as a potent indicator of heritage and resilience. Certainly, the combination of both brands does not compete for notice but rather enhances each other.
The creative campaign took off on UAE’s hoarding and bridge billboards in the third week of December.
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