INSITE OOH Media Platform

WSS exists to connect a fragmented industry and place humanity back at its core. The summit unites past and future generations to exchange ideas and inspire progress. For this message, the World Sports Summit has taken the heart of Dubai’s prestigious out-of-home  screens, commanding attention with a powerful theme: “Uniting the World Through Sports.”

The catchy advertisement leans into simplicity and strength; the sports visually anchor the display, symbolizing resilience, unity, and the shared spirit that connects athletes, fans, and industries across borders. Against a dark background, ensuring maximum readability for passersby

The campaign clearly highlights the event date, 29 to 30 December 2025, alongside the World Sports Summit logo. Moreover, the DOOH locations ensure repeated exposure to business leaders, sports professionals, and sports fanatics, which reflects sports vision as a universal language. 

Worth noting that the World Sports Summit, organised by the Dubai Sports Council and hosted annually in Dubai, is a powerful link between sport and development, fostering meaningful dialogue that shapes the future while respecting the game’s legacy, and further cementing its global stature and ambitious vision.