INSITE OOH Media Platform

The 16th edition of the Globe Soccer Awards has taken over Dubai’s DOOH landscape, announcing its upcoming dates with a bold and high-impact visual presence.

The campaign leverages premium digital Out-of-Home placements across the city, transforming key urban touchpoints into countdown moments for one of football’s most prestigious global celebrations. With its striking dark-toned palette, dynamic light trails, and futuristic graphic language, the visuals immediately communicate exclusivity, scale, and global relevance—qualities that have long defined the Globe Soccer brand.

At the heart of the creative stands Cristiano Ronaldo, holding the iconic Globe Soccer trophy, a choice that adds instant credibility, star power, and emotional resonance. His presence reinforces the awards’ positioning as a platform that celebrates legacy, excellence, and football icons who transcend generations. The Arabic headline that translates to (An unprecedented edition) further amplifies anticipation, while the clear date lock—28-12-2025—ensures strong message recall.

Strategically deployed across Dubai’s high-traffic digital screens, the campaign benefits from repeated exposure, particularly during peak commuting hours, maximizing visibility among both residents and international visitors. The digital format allows the creative to feel alive within the city’s fast-paced rhythm, blending seamlessly with Dubai’s reputation for innovation and large-scale spectacle.

More than a date announcement, the DOOH execution acts as a brand statement—positioning the 16th Globe Soccer Awards not merely as an event, but as a cultural moment within the global football calendar. By merging star power, premium design, and strategic placement, the campaign successfully builds momentum ahead of the awards night, ensuring the city itself becomes part of the celebration.