Hardee’s presents their new Angus burger

American QSR brand Hardee’s has launched a new outdoor campaign to promote the presentation of their original Angus burger.

 The ads use minimal artwork to focus all its efforts on displaying the  burger, highlighting the juicy and delicious sandwich over white  backgrounds, with red ad copy that is restricted to its name “Original  Angus”.

Launched at the beginning of July, the campaign uses  uni-poles, billboards, gates, and flags on the regular locations of the  brand across the Greater Cairo.