UAE Roads Come Alive with Mayfair Nexus’ Immersive Billboard Experience
The new Mayfair Nexus outdoor campaign has swept across UAE highways with a striking presence that gives the audience a glimpse into the future of living rather than a traditional real estate advertisement.
This is not a billboard that promotes a building; it promotes a life, a world, and an atmosphere. As soon as it appears on the horizon, the creative transports viewers into the calmness, innovation, and vastness that is found in Seven Mayfair's newest development.
At the center of the billboard, there is a rendering of the Mayfair Nexus community aerial view, angled in such a way as to lead the viewer in. The smooth design of the buildings, complete with abundant greens of nature and open spaces, provides a great contrast to the raw view of the highways. Such contrast gives an emotional tug by making the promise of elegant, nature-integrated living truly enticing. This image isn’t One Development. It paints a picture of an escape.
The composition does a great job of marrying luxury with accessibility. The inclusion of brown and green, along with lighting, contributes a living element to the design, giving the impression that nature is breathing beyond the confines of the billboard. The tiny floating leaves also capture movement, youth, and rebirth. The design has a great effect of blurring the lines between the viewer and the image. Such design elements contribute significantly to creating a dynamic world that is alive. On the left and right sides, the branding is carried out elegantly and simply, allowing the Mayfair Nexus brand to take center stage without overpowering the vision. The English and Arabic names are placed side by side, alongside the geometric shape formed by the Mayfair logo serving as a landmark, further emphasizing perfection, excellence, and unity in design.
The tagline “Living, as you imagined” bridges the gap between emotions and reasoning, encapsulating the essence of the project, as “it is a lifestyle built not by limitations, but by imagination, fueled by your dreams.”
The campaign took off on the UAE’s lampposts and hoarding billboards in the first week of December.
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