Najm Developments Starts the Narrative With Veln Across Cairo
Najm Developments opens its story in Cairo with Veln, positioning the project as The Beginning of their Story. After appearing on the city’s billboards last month, the developer returns with a clearer sense of direction. This time, the focus is on where the story begins, introducing a mixed-use commercial mall and that beginning is Veln.
Across the billboards, Veln appears in a calm, no-frills way. Deep blue backgrounds and soft neutral tones keep everything focused on the name and the message, without pulling attention in different directions. The Beginning of the Story repeats across the formats, as for other billboards, the numbers are clear and straightforward. 10% down payment and 8 years are placed where the eye naturally lands. The short code 17634 follows, keeping the communication practical and grounded. Veln stays at the center throughout, with Najm Developments appearing quietly as the developer behind the project. Even the architectural visual is kept simple, giving a sense of the building without turning it into a lifestyle promise. The message stays focused, clear, and intentionally low-key.
Want to know more about Najm Developments campaign? We have an in-depth analysis regarding Veln’s campaign budget, locations, and media plans through our platform MOOH, the OOH intelligence data provider for Cairo and Dubai.
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