Spiro Spathis Introduces Its New Canned Version Across OOH Spots
Following their last campaign, Spiro Spathis radiates joy with their latest OOH campaign. Known for its deep roots in Egypt, the brand is once again capturing the hearts of soda lovers with a playful message that bridges between generations
“Was in the past... and now in CAN." A brilliant nod to Spiro Spathis brand's long-standing heritage while celebrating its modern evolution, emphasizing its transition into sleek, modern packaging without losing the classic flavor.
The campaign visuals feature popping soda in a variety of colorful cans, including lemon, apple, and cola- evoking refreshment and celebration. With a lean into a sense of nostalgia, reminding consumers of the "good old days.
The campaign has successfully refreshed the present with a spark of the Past, navigated the fine line between being a "legacy brand" and a "modern contender. invites the audience to carry a piece of their history into the future. Whether viewers remember the glass bottles of the past or are discovering the brand for the first time, one thing is clear: the joy of Spiro Spathis is here to stay.
Looking for more information about the Food & Beverages campaigns? Visit MOOH, Egypt’s and the Emirates’ OOH-dedicated Media Intelligence Company to reveal the campaign’s OOH sizes, budget, locations, and more.
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