SHARP Reveals the Secret Behind Its K-Pro Series Washers on Billboards
Sharp’s latest out-of-home campaign in Egypt introduces the K-Pro washing machine series through a wide spread of large-format billboards across Cairo. As a long-established home appliances brand i the local market, Sharp uses this campaign to focus squarely on introducing the K-Pro line, with the outdoor execution revolving around its product visibility. Distributed locally by ElAraby Group, the campaign marks Sharp’s latest outdoor appearance since 2024 and places clear emphasis on performance driven features.
Visually, the campaign keeps things direct and product led. The billboards rely on a dark grey and black background, placing the Sharp K-Pro washing machine front and center with no lifestyle distractions. At the top, the red Sharp logo anchors the layout, followed by the headline “The Secret Is K-Pro”, positioning the series as the core innovation being introduced. Supporting copy highlights exactly what is being sold: a new family of Sharp washing machines powered by J-Tech Inverter technology, with a clear callout of up to 47% energy saving.
ElAraby Group name appears clearly as the local distributor, reinforcing market credibility without crowding the visual. Along the bottom edge, a short link directs viewers to learn more about the K-Pro range online, keeping the message informative rather than promotional and allowing the billboard to function as an entry point rather than a full explanation.
Want to know more about Sharp’s campaign? We have an in-depth analysis regarding Sharp’s campaign budget, locations, and media plans through our platform MOOH, the OOH intelligence data provider for Cairo and Dubai.
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