Kajito OLED Promises an Unmatched Visual Experience on Cairo’s OOH Network
In Kajito’s latest outdoor advertising release throughout Cairo, the brand communicates its message with a single promise: stunning details, because images don’t compare.
The campaign, launched by Elaraby Group, puts Kajito’s OLED displays prominently along busy roads and highways. The imagery is dark and cinematic and very deliberate, with sharp contrasts and blacks and hyper-defined images that reflect the very product they are marketing. Panthers spring out of darkness, vibrant fish swim almost out of the TV screen, light cuts through darkness, and each frame seems specifically designed to make a point as opposed to telling one.
What is most interesting about this campaign is that there is a clear synergy between message and medium. The technology is all about precision; black, controlled light, and a crystal clear image that doesn’t have to hyperbolize. Kajito’s out-of-home campaign embodies this technology by keeping it simple rather than stunning, much like their last campaign. These billboards do not boast about features; they allow the picture to speak a thousand words.
Placement is an important aspect in this regard. By being placed on the prominent traditional roadside displays, the campaign confronts the commuters during the times of pause; traffic signals, slow lanes, and the daily routes. It is within these moments that the contrast-filled images stand out against the visual noise of Cairo and the ads feel more like moving proof-of-concept.
The effect of this is that it seems more product-oriented OOH. Kajito does not, in effect, tell Cairo to imagine what it could do for picture quality. It shows it. Just that.
In a competitive marketplace like consumer electronics, Kajito's message of taking over Cairo shows just how effective a message can be when it says what it means literally, and sometimes says no more than what it has to.
You can learn more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, The Emirates OOH-dedicated analysis system, and Media Intelligence.
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