INSITE OOH Media Platform

A.P.C. at Dubai Mall signals a definitive lean toward quiet luxury within the Middle Eastern market. The label has introduced an OOH campaign that captures the Parisian style. 

While many brands in the UAE opt for digital displays, A.P.C.’s latest billboards feature static billboards that showcase the brand's logo and raw denim textures against a minimalist background. 

The visuals placed on high-traffic arteries, such as Sheikh Zayed Road and in the high-end Downtown Dubai, demonstrate the strategy of 'Less is More' and ensuring 24/7 visibility, thereby reinforcing the brand’s message of permanence and quality. By prioritizing feeling and emotion in the campaign, billboards capture the confident look of the A.P.C. style 

Launching in early December on Unipoles allowed the brand to capitalize on the UAE’s "Winter season,"  announcing their residence at The Dubai Mall’s Fashion Avenue

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