INSITE OOH Media Platform

ARY & MAZ Developments entered the UAE real estate scene as a new contender, leveraging OOH advertising to mark its market debut and introduce the brand with strong, high-visibility impact. “Where legacy lives” is the message now appearing across billboards around the UAE as ARY & MAZ Developments makes its first public entry into the market.

The billboards focus on statements translated into English such as “Over 50 years of trust,” “The story continues,” and “Where legacy lives,” framing the developer through experience and continuity. The messaging stays broad and intentional, presenting ARY & MAZ as a name meant to be recognized before it is explained.

Visually, the executions revolve around dark backgrounds, minimal color accents, and clean typography dominate every placement. The brand name remains central, with the website and contact details clearly visible at the bottom, giving the communication a clear function without adding urgency or offers.As a first appearance, the campaign is structured as a foundation move. It introduces ARY & MAZ Developments to the UAE market, sets a tone around heritage and credibility, and leaves space for future campaigns to move from awareness into detail.

The campaign has been spotted around hoarding boards, and lampposts in the first week of December.