INSITE OOH Media Platform

Rexona, the most famous deodorant globally, just made an impactful appearance on OOH billboards across Greater Cairo, reinforcing its long-standing association with movement, confidence, and high-energy moments. Anchored in football culture, the campaign coincides with the brand’s official sponsorship of the Africa Cup of Nations, placing Rexona at the heart of one of the region’s most emotionally charged sporting events.

Dominated by bold green tones and dynamic visuals, the billboard features prominent football players captured mid-action, visually translating Rexona’s core promise: unstoppable motion. The Arabic headline, which emphasizes cheering with confidence, cleverly bridges physical movement with emotional energy—positioning Rexona not just as a deodorant, but as an essential companion during intense match moments.

Building on its previous OOH presence alongside Clear Men, where both brands activated Cairo’s streets with football-driven narratives, this latest campaign refines the formula. While the earlier execution focused on shared excitement and match-day rituals, the current rollout sharpens Rexona’s individual brand voice, giving it center stage through cleaner composition and a more assertive call to action.

Strategically placed across high-traffic locations in Greater Cairo, the billboards ensure repeated exposure among daily commuters, football fans, and urban audiences. The scale of the format amplifies the sense of anticipation surrounding the tournament, turning everyday routes into touchpoints of collective excitement.

Through this campaign, Rexona successfully taps into regional passion points while remaining true to its global positioning. By combining sports sponsorship, culturally resonant messaging, and the power of OOH visibility, Rexona once again proves its ability to stay relevant—on the streets, in stadiums, and in the moments that matter most.