INSITE OOH Media Platform

Dubai Destinations continues to reinforce its winter tourism narrative with a visually immersive Digital Out-of-Home campaign displayed on Uni-Pole digital screens across Dubai. Centered around the message “Meet You in Hatta This Winter,” the campaign transforms a single screen into a cinematic invitation—bringing Hatta’s mountains, waterfront, and festive atmosphere into the daily commute of urban audiences.

The creative relies on rich nighttime visuals, where illuminated landscapes, fireworks, and reflections on water combine to create a sense of celebration and escape. The composition balances grandeur and intimacy, positioning Hatta as both a destination for adventure and a space for shared winter moments. By using digital screens, Dubai Destinations enhances the storytelling potential, allowing colors, light, and depth to elevate the emotional pull of the message.

Almost a year ago, Dubai Destinations launched a strikingly similar campaign to promote tourism in Hatta during the winter season. That earlier initiative focused on unforgettable winter experiences through large-scale billboards, establishing a strong visual identity rooted in nature and seasonal charm. This latest execution builds on that foundation, refining the creative language while leveraging digital formats to amplify impact and visibility.

Strategically placed on Uni-Pole digital screens, the campaign benefits from high traffic exposure and uninterrupted sightlines, ensuring strong recall among both residents and visitors. The bilingual headline further broadens its reach, speaking seamlessly to Dubai’s diverse population.