Filli’s Korean Burger & Nuggets Do the Heavy Lifting on UAE Billboards
FiLLi returns to UAE roads with a new out of home appearance following its February 10 campaign, this time centering all communication around their new food items: the Korean Burger & Nuggets. The campaign is built on repetition rather than variation, with the same message and structure appearing across multiple placements all over Sharjah.
Each billboard follows an identical layout. A solid red background fills the frame, carrying the product image at the center. The burger is shown large and close, with nuggets positioned alongside it, occupying most of the visual space. There are no people, locations, or lifestyle elements included. The focus remains entirely on the two products.
Text is kept minimal and consistent. “Korean Burger & Nuggets” appears as the main line, while “K Spice Alert” runs along the lower strip of the board. A small “New Launch” badge is placed within the visual, and the Filli logo sits at the top across all formats. No prices, offers, or time-bound messaging are included.
The campaign made its first on street appearance in Sharjah during the first days of December.
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