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Snack brand Cheetos is back on the billboards with an outdoor campaign that presents their latest product on the roads of Greater Cairo.

 The ads feature the new Cheetos Popcorn in its 3 flavor varieties over  colorful branded backgrounds, with the descriptive slogan “explosive”  that uses real onomatopoeic font.

The campaign started during the  first week of July and uses double-decker poles, mega signs, uni-poles,  lightboxes, T-Poles, and flags on the main roads of Greater Cairo.

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