INSITE OOH Media Platform

The new craze everyone is talking about is here! Phygital sports are stepping into the spotlight across Dubai as the Games of the Future (GOTF) make their first large-scale appearance on the city’s billboards. The global event, backed by international sports and gaming bodies, introduces a new competitive format that blends physical athleticism with digital gameplay, while clearly positioning its upcoming championship taking place this December at ADNEC Centre in Abu Dhabi.

The billboard visuals reflect that fusion with precision. High-energy athletes are rendered in neon, game-like effects, frozen mid-motion as if caught between two worlds. The headline “Where Real Meets Virtual” anchors the message instantly, while deep purples and electric blues signal futurism, speed, and technology. Dates, location, and booking details are kept bold and legible, ensuring the message lands even at highway speed.

With roaring crowds in arenas and millions more watching online, Games of the Future positions itself not just as a tournament, but as a glimpse into how sport, gaming, and entertainment are rapidly converging.

The billboards have been covering Dubai's digital screens & hoarding boards in the first week of December.