INSITE OOH Media Platform

After its last appearance last October, Jetour returns to Cairo’s billboards with a refreshed out-of-home campaign spotlighting both the T1 and T2 models. The Chinese automotive brand, known for blending rugged capability with contemporary design, uses this rollout to reinforce the breadth of its lineup rather than focusing on a single hero car.

Across the city, the billboards present the  Jetour T1 and T2 side by side, allowing viewers to read the contrast and continuity between the two models at a glance. The vehicles are photographed from clean, confident angles that highlight their bold silhouettes, elevated stance, and off-road-ready detailing. Open-road backdrops and neutral skies keep the focus squarely on the cars themselves, without visual noise.

The creative direction is intentionally restrained. Copy is minimal, layouts are balanced, and the color palette stays muted, giving the vehicles room to command attention. By repeating similar compositions across multiple placements, the campaign builds familiarity while reinforcing Jetour’s positioning as a brand rooted in strength, reliability, and presence on the road.