INSITE OOH Media Platform

In a world that never slows down, there’s always time to enjoy something made just for you. Galaxy chocolate bar has returned to Cairo’s outdoor advertising spots since last October with a campaign that continues Galaxy’s dedication to celebrating women and empowerment, positioning Galaxy as more than just chocolate; it’s a moment of personal enjoyment and indulgence.

The billboard features a woman smiling warmly as she enjoys eating a piece of Galaxy chocolate. Her relaxed posture and natural expression convey calmness, confidence, and contentment, representing a modern woman who takes time for herself and enjoys small pleasures without guilt. Alongside a close-up of smooth, flowing melted chocolate, it visually reinforces Galaxy’s signature qualities: richness, silkiness, and indulgence. 

The two Arabic headlines translated to, “Living in my own world.” This one speaks directly to independence, boundaries, and self-definition, which isn't about escaping reality, but about choosing how to experience it. And the second slogan, “Enjoy it,” is a simple invitation for women to embrace enjoyment without needing justification or compromise, and to indulge in eating Galaxy chocolate as a reward and a moment of escape. 

The campaign's strategy emphasizes that Galaxy belongs in your world, not anyone else’s. It celebrates all chocolate lovers for choosing themselves, enjoying quiet moments, and finding pleasure in simplicity, with the Galaxy chocolate bar as a natural part of their personal universe.

You can learn more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, The Emirates OOH-dedicated analysis system, and Media Intelligence.