INSITE OOH Media Platform

Following the launch of Shores North Coast last August, El Amar Group, Egypt's leading real estate developer, has introduced a new project, Boulevard Hills, across Greater Cairo's OOH billboards, offering fully finished villas in 6th of October. Designed for long-term living and features a starting down payment of 5% and installment plans up to 9 years, blending comfort, prime location, and peace of mind in one address.

The billboard shows a modern, luxurious villa with sleek architectural design at sunset, illuminated by warm lighting and landscape, creating an emotional appeal around comfort, privacy, lifestyle, and premium living. On the right side of the billboard, the sales plan for the development, “A Prime 6th of October Location,” is displayed, adding trust and relevance for Cairo-based buyers. “Start from 5% Down Payment” lowers the entry barrier and appeals to hesitant buyers. “Up to 9 years installments” positions Boulevard Hills as financially accessible in the long run. Including the Boulevard Hills logo at the top left, the El Amar Group logo, and the hotline number below, all are clearly visible on the billboard.

The campaign aims to reduce buyer hesitation by highlighting Boulevard Hills' "Fully Finished Villas" by El Amar Group, emphasizing and promising potential buyers a move-in-ready, long-term investment-friendly residential community, eliminating delays, uncertainty, and extra finishing costs. It targets families, buyers seeking stable installment plans instead of quick flips, and individuals who prioritize location, peace of mind, and quality of lifestyle.

Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about the Real Estate's campaigns.