Big Hunger? Big Solution. KFC's Big Kentucky Takes Over The Streets of the UAE
After the taste rules campaign last November, KFC returns with a new, finger-lickin' delicious fried chicken sandwich, Big Kentaaky, a seriously loaded sandwich, packed with spicy chicken strips coated in a fiery seasoning, layered with rich sauce and hearty toppings, all served in a soft bun.
The sandwich is the focus of the billboard set against a black background. It is shown in close-up, overflowing with crispy fried chicken, sauce, and toppings. Crumbs and jalapeños seem to float in the air, emphasizing the crunch, spiciness, flavor, and freshness. Alongside the classic KFC logo, and the bilingual sandwich’s name, “BIIIG Kentucky” “بيييج كنتاكي,” are clearly visible, with the word “BIIIG” emphasized in bold, glowing red typography to reinforce its size and impact.
The billboard is positioned above the UAE’s major roads during the first week of December, including digital screens, unipoles, and lampposts. The campaign is a product-focused, appetite-driven effort that highlights the Big Kentucky sandwich as a must-try, satisfying meal. It relies on bold visuals, strong branding, and cultural relevance rather than words, making it ideal for fast-paced outdoor advertising.
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