INSITE OOH Media Platform

Pan Home, the go-to destination for contemporary, accessible furniture in the UAE is back on Dubai’s billboards with a new campaign centered around its revamped mobile app. After its last appearance on November 12, the brand returns with a message that is simple, incentive-driven, and easy to decode at high speed: download the new app and enjoy an extra 10% off your first order.

Breaking Down the Billboards, across Dubai’s major digital and static placements, the creative direction stays loyal to Pan Home’s clean, spacious design language. A white backdrop, a centered hero sofa, and an oversized phone frame immediately communicate the campaign’s focus: the new and improved app experience. The “Extra 10% Off” offer sits boldly beside it, ensuring the message lands instantly.

Smaller roadside areas repeat the same visual structure, creating frequency and consistency along the drive. Meanwhile, the larger super-signs expand the layout with more breathing room, allowing the furniture visuals to stand out without distraction. The layout choices remain minimal and functional: a clear product shot, a clear offer, and a clear call to download on App Store or Google Play. It’s a performance-driven campaign dressed in Pan Home’s usual softness.

The campaign popped up in the first week of December upon hoarding boards, digital screens, and lampposts across the UAE.