INSITE OOH Media Platform

Building on the momentum of its landmark rebranding from OiLibya to OLA Energy, the brand returns to Out-of-Home with a campaign that feels both reflective and confidently forward-looking. This latest execution marks 30 years of OLA Energy’s presence, turning the spotlight on a journey that has evolved alongside generations of Egyptian motorists.

Visually, the campaign strikes a careful balance between heritage and modernity. On one side, the familiar architecture of an OLA service station anchors the brand in everyday life — a place drivers know, trust, and return to. On the other, the lineup of OLA lubricants takes center stage, reinforcing the brand’s expanded product offering and technical credibility. The deep blue palette ties everything together, echoing the brand identity introduced during the rebranding phase while adding a sense of maturity and scale.

What makes this OOH execution particularly effective is its restraint. Instead of overwhelming the audience with claims, the message is simple: three decades of consistency, reliability, and growth. The Arabic headline reinforces emotional proximity, speaking directly to drivers who have grown up seeing OLA stations as part of their daily routes.

In contrast to the rebranding campaign, which focused on introducing a new name and identity, this phase feels like a natural continuation — a brand that no longer needs to explain who it is, but rather reminds people how long it has been there. The choice of large-format OOH amplifies this confidence, allowing the campaign to command attention without shouting.

Ultimately, this 30-year celebration is less about nostalgia and more about reassurance. OLA Energy positions itself not just as a fuel provider, but as a long-standing partner on the road — one that has adapted, evolved, and remained present through every mile.

Looking for more information about this campaign? Visit MOOH, Egypt’s and the Emirates’ OOH-dedicated Media Intelligence Company to reveal the campaign’s OOH types, sizes, budget, locations, districts, and more.