IKEA Writing Your Home Story Across Dubai's Out-of-Home Billboards
Post-May’s out-of-home campaign, IKEA returns to the UAE’s outdoor scene with a warm, story-driven campaign.
The new OOH display reflects the brand’s distinctive flair of simplicity and style. The campaign message, "IKEA is here to be part of your story," is displayed on sectional white billboards and illustrated through three stylish tailored to customer passions. A warm majlis "for the Interior Designer", a functional walk-in wardrobe "for the Stylist", and a neutral kitchen "for the Baker" collectively highlight IKEA’s ability to furnish spaces that enable self-expression and nurture creativity.
All visuals are grounded and embody the brand's signature warm sentiment. With this campaign rollout, IKEA strategically aligns its product offerings with the diverse personalities and passions within modern households, elevating the brand beyond just a furniture provider and establishing it as a dedicated partner in shaping personal lifestyles.
The campaign was deployed on billboards in early December, achieving immediate visual dominance. Its large format was strategically chosen to maximize visibility, allowing the full advertising story to be presented boldly and enhancing the overall campaign effect
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