Intel Brings a Future-Forward AI Message to Dubai’s DOOH
Intel has officially returned to Dubai’s outdoor landscape for the first time since 2018, resurfacing with a campaign that positions itself firmly in the center of the region’s growing AI and digital-transformation conversation. After years of silence on the OOH front, the brand reenters with a message that speaks directly to business leaders, innovators, and creators: don’t start from zero, start from advantage.
The campaign features two key billboard executions one in Arabic and one in English both carrying the same directive: “Don’t Start Over. Start Ahead.” The Arabic version carries a parallel message with identical intent, emphasizing acceleration, not rebuilding. The visuals show a traditionally dressed man standing inside a holographic, AI-driven ecosystem floating icons, virtual dashboards, and glowing elements that hint at data, scalability, and technological infrastructure. These elements collectively reinforce Intel’s central promise: Intel Inside gives companies a head start, not a reset. On the English digital board, the messaging expands slightly: “That’s the Power of Intel Inside. Cost-efficient way to start, powerful way to scale.” This line makes the campaign’s strategic aim explicit: positioning Intel not just as a hardware provider, but as foundational infrastructure for businesses navigating growth and digital transformation.
The creative direction is restrained and corporate dark backgrounds, bold white typography, and neon-lit AI graphics. The human figure bridges heritage and innovation, reflecting the UAE’s own narrative of modernization. This balance between minimalism and high-tech visual cues allows the audience to grasp the message instantly, even in high-speed traffic.
The campaign has surfaced on the UAE's digital screens in the first week of December.
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