INSITE OOH Media Platform

Following their first appearance across the Egyptian market’s billboards, IM Motors has returned to the outdoor advertising scene, promoting its new SUV range, the LS7, IM5, and IM6, establishing the car range as the most premium large electric vehicles, positioned as modern, tech-driven cars within the IM Motors lineup.

The billboards’ messaging focuses on comfort, intelligence, and advanced driving technology, showcasing the IM Motors SUV lineup with a 7-year warranty that features spacious cabins, large digital displays, a stylish exterior, and an intelligent, futuristic interior. 

First, the LS7 — the largest and most premium SUV in the lineup. It delivers powerful performance, high-end comfort, and generous space, offering long range and luxury in every detail. It’s the flagship model for families and upscale buyers who prioritize size and refined features.

Next, the IM5 — a dynamic electric sedan equipped with long-range batteries and impressive performance. It’s the smart choice for business users and drivers looking for efficiency, value, and a sleek driving experience.

Finally, the IM6 — a versatile mid-size SUV that strikes the perfect balance between space, performance, and electric range. Designed with families in mind, it’s roomy, comfortable, and more accessible in price, making it a practical everyday option.

Moreover, the campaign focuses on a premium, aspirational lifestyle message rather than technical specs. It aims to introduce IM Motors to Egypt as a high-tech, luxury-leaning EV brand. And by placing both the exterior and interior visuals together on the billboards, it communicates beauty outside and intelligence inside the car range. Also, the Mansour Group logo and the hotline reinforce trust and service reliability.

You can learn more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, The Emirates OOH-dedicated analysis system, and Media Intelligence.