INSITE OOH Media Platform

Across the UAE’s busiest highways and elevated bridges, Tickit’s latest outdoor campaign rises like a beacon, bold, cinematic, and unmistakably crafted for the season’s biggest retail moment: the Dubai Shopping Festival.

Across the UAE's busiest highways and up and over elevated bridges, Tickit's latest outdoor campaign rises like a beacon, bold, cinematic, and unmistakably crafted for the season's biggest retail moment, the Dubai Shopping Festival. Wide, the billboard stretches, immediately commanding attention with its striking deep teal tones against the bright, energetic red of the reward banner. From a distance, it pulls drivers in; up close, it shows the intricacy behind Tickit's message that this isn't just an ad; this is a celebration of rewards, lifestyle, and possibility.

Front and center, the hero message stands tall: "AED 10,000 daily prizes." Intrigue is evoked immediately by the use of the distinctive Tickit logo, instantly setting this brand identity apart. Oversized typography is used on purpose, anchoring the billboard with clarity and a sense of urgency. The promise is not to be ignored. Below it, "daily prizes" feels like an invitation to participate, written in a friendly yet confident tone, reinforcing the notion that these rewards are not held for a select few-they are for everyone.

To the right, the creative shifts into an immersive lifestyle scene: a stylish woman leaning out of a car window, arm extended with her phone displaying the Tickit interface. She isn’t just using the app; she’s living in the heart of its world. Behind her, towering stacks of red gift boxes rise monumentally to indulge, merging seamlessly with neon signs and shopping icons that glow with a futuristic energy. This is a clever use of visual layering, symbolic of the largesse of rewards, a metaphorical mountain of benefits waiting to be unlocked. 

Tickit smartly ties this world into a larger cultural moment, aligning with the Dubai Shopping Festival, highlighted on the right edge of the billboard. The DSF logo, balanced with festival dates, acts as this campaign's anchor in reality, placing Tickit not just as a brand giving rewards, but as a key gateway into the UAE's biggest shopping celebration. 

Meanwhile, the red banner reading “Rewards from over 4,000 outlets” stretches across the middle like a bridge connecting the numerical promise to the lifestyle execution. It subtly reinforces scale, diversity, and everyday accessibility. And just below it, “38 winners” added a touch of transparency and a sense of community. 

The campaign took off on the UAE’s Digital screens in the first week of December.