INSITE OOH Media Platform

Clear has taken over Cairo's busiest arteries with a format rarely used at this scale: full double-decker OOH panels stacked vertically, creating an immediate sense of height, presence, and momentum; very much in line with the energy of the Africa Cup of Nations.

The cosmetics and personal care campaign arrives with two clear visual worlds that work together: the upper deck is dedicated entirely to the sponsorship announcement-the CAF Africa Cup of Nations Morocco 2025 logo beside Clear's brand mark, while the lower deck carries the emotive call to action, “Forget the dandruff & cheer". Following their last campaign, this split structure gives every frame a built-in hierarchy: credibility up top, passion down below.

Across the lower visuals, Clear has assembled a lineup of regional football stars, almost positioned as the campaign's front-row ambassadors. The featured athletes are Sadio Mane, Abde Ezzalzouli, Brahim Diaz, Mahmoud Trézéguet, Mohamed Salah, and Ismaïla Sarr; a mix deliberately chosen to represent AFCON's pan-African heartbeat. Around them, the brand's signature deep-blue gradient builds an atmosphere that feels energetic without cluttering the field, leaving the product shot, Clear Men Anti-Dandruff, at the exact center of the frame.

What stands out is how seamlessly the product integrates into a football-driven visual language. Clear isn't trying to match the players' jerseys or replicate a stadium environment. Instead, it uses its own identity-metallic blues, icy tonal transitions, and the familiar lightning-bolt freshness cues-to create a visual reminder that confidence, performance, and presence start with even the smallest rituals, including grooming.

The message is quite literally elevated with the double-decker approach. From Ring Road through to major bridges, the stacked panels create a near-continuous vertical rhythm, anchoring the campaign in a format that naturally mirrors stadium banners and match-day excitement. It feels intentional: this is Clear placing itself not beside the tournament but inside its visual world.

It connects the emotional intensity of AFCON with a basic, everyday promise: "forget dandruff & cheer with passion". Clear is positioned as your groomed-up companion for the continent's biggest football event. Its status as an official sponsor is not handled as a technicality, but as the basis of the entire layout. 

Visit Monitoring Out of Home (MOOH), our specialist media intelligence agency and analysis system active in Cairo & Dubai, to get more information about this campaign.