INSITE OOH Media Platform

A new wave of passion is rising as the Arab world prepares for its biggest football showdown in Qatar this December. Road to Qatar, the official platform for accessing information, tickets, and experiences in Qatar, is promoting the FIFA Arab Cup Qatar 2025 campaign throughout Dubai’s digital screens, aiming to build early excitement, highlight regional unity, and push viewers to purchase tickets ahead of the December tournament.

The Billboards show three football players: Akram Afif, the Qatari player; Abdullah Ramadan, the Emirati footballer; and then Mohamed Magdy Afsha, the Egyptian football player are shown running forward with a green ribbon that curves and flows dynamically across the players, forming the Arabic word “حيّهم”, which translates to “Cheer them on” or “Welcome them.” The visuals communicate pride and athletic excellence, regional diversity, and a unified sporting spirit. In addition to displaying the official event name, “FIFA Arab Cup Qatar 2025,” which is going to take place from 1st to 18th December 2025, the website link is also shown on the billboards as a strong, direct CTA designed to encourage football enthusiasts to purchase tickets. 

The campaign appeared in the first week of December across Dubai’s busy roads and JBR area’s digital screens, generating excitement for the FIFA Arab Cup 2025 by blending cultural identity with energetic visuals, featuring footballers from various Arab national teams, using cultural symbolism through the green ribbon forming “حيّهم," simplicity for quick roadside readability, and regional pride by spotlighting Arab unity and heritage.