INSITE OOH Media Platform

Binance has made its first appearance on the UAE’s digital screens, bringing Cristiano Ronaldo to one of the city’s most visible advertising spots. The global cryptocurrency exchange, known for enabling the buying, selling and trading of hundreds of digital assets, is marking its entry with a campaign built on instant recognition and clarity.

The billboards feature a bold yellow backdrop with Ronaldo holding the Binance app, paired with the headline “Have You Binanced?”. The visual strategy is deliberately simple: no technical deep dives, no crypto jargon, just a familiar global figure introducing the brand in a way that cuts through fast-moving traffic. The message also reinforces their multi-year partnership, which includes a series of exclusive NFT collections created with Ronaldo and released on the platform.

By choosing one of Dubai’s busiest highway corridors, Binance positions itself inside a high-visibility, tech-driven environment. It’s a straightforward awareness move from a brand still navigating worldwide regulatory shifts but continuing to lean on cultural relevance to anchor its presence.

The billboards began appearing in early December, taking over key digital screens across the city.