INSITE OOH Media Platform

Coca-Cola has returned to Greater Cairo’s billboards with a fresh rewards-driven campaign, shifting the conversation from celebrity-led celebration to everyday excitement. Earlier this year, the brand made waves through a star-powered presence when Mohamed Ramadan headlined a campaign celebrating Coca-Cola’s original taste. That push leaned heavily on fame and energy; this new rollout takes a different route, bringing the spotlight back to consumers themselves.

Across Cairo’s major roads, the new red-drenched visuals are impossible to miss. The billboards lay out a simple promise: buy a Coca-Cola, scan the QR code on the cap, enter the code underneath, and you could win—gold coins, partner-brand prizes, and more. The creative shows stacks of coins and reward cards from familiar names like B.TECH, Talabat, and Aman, giving the campaign a sense of real, tangible value. It’s a clear message that the brand isn’t just refreshing people—it’s rewarding them too.

What makes this campaign stand out is how accessible it feels. There’s no celebrity glamour, no complicated mechanics, just a straightforward nudge to turn an everyday drink into a chance at something extra. The Coca-Cola bottles are large and central, the instructions are clean and easy to follow, and the overall design lands quickly—important when most viewers are catching these OOH placements on the move.

By moving from a star-studded celebration to a consumer-first rewards model, Coca-Cola shows its ability to shift gears while staying unmistakably true to its identity. This new phase keeps the brand’s visibility high while giving Cairo’s residents a little thrill with every twist of a bottle cap.

You can learn more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, and the Emirates OOH-dedicated analysis system, and Media Intelligence.