INSITE OOH Media Platform

Turn big purchase dreams into reality! Suez Canal Bank, the leading local financial institution, is now accepting applications for its credit card, and turn shopping into easy 18-month installments with absolutely 0% interest freedom starting now.

The billboard is promoting Suez Canal Bank’s credit card installment program, highlighting that customers can apply for the credit card and enjoy 0% interest installments for up to 18 months when shopping from a wide list of partner brands, showing ease, accessibility, and worry-free purchasing. The visuals feature a smiling man holding shopping bags and a credit card, reflecting the emotional benefit of the offer, which is that everyone can shop comfortably without financial stress, against a comfortable modern home interior with soft lighting background, positioning that the bank is a part of the customer’s normal lifestyle. Suez Canal Bank’s logo is clearly displayed on the bottom left, so as the main Arabic headline, "Apply for the credit card and pay in installments up to 18 months with 0% interest," and a secondary line below, "With a wide variety of brands," telling the audience that the offer is not limited, giving them flexibility across many retailers.

The campaign’s strategy is to drive credit card applications and boost installment usage by removing financial hesitation through a strong, simple offer: 0% interest for up to 18 months across many brands. It positions Suez Canal Bank’s credit card as a smart, flexible spending tool, making shopping feel easier and more affordable.

To learn more about Arab Bank’s OOH campaigns in Egypt, visit MOOH, your local OOH intelligence data provider with international standards.