Grit Properties Finds the Perfect “Ratio” Between Life and Work on Billboards
Grit Properties introduces an exciting campaign to promote Ratio, their latest hub for work, living, and leisure.
Grit Properties returns to the OOH arena with a fresh, well-crafted campaign spotlighting Ratio—the developer’s newest mixed-use destination in New Cairo. After previously turning heads with their bold visual language and premium positioning in their last campaign, the brand now expands its narrative by introducing a space designed to balance every aspect of modern life.
The new billboards feature a sleek, minimalistic layout dominated by deep tones and a confident red “Ratio” logotype, instantly conveying the duality of LIFE / WORK. By maintaining the refined aesthetic established in their earlier outdoor appearance, Grit Properties reinforces its design-focused identity while bringing a new project story into the light. The visuals highlight the project’s purpose: a fully integrated hub combining offices, clinics, and retail—crafted for people who want a destination that supports productivity without compromising lifestyle.
Strategically placed across key roads, the OOH placements rely on clarity and visual impact, ensuring the message is captured in seconds by passing commuters. The clean typography, subtle textures, and precise layout underscore the brand’s premium feel, mirroring their previous campaign’s approach where boldness met refinement.
With this new communication, Grit Properties positions Ratio as more than just real estate—it becomes the answer to Cairo’s growing demand for multifunctional, well-balanced spaces. The campaign effectively communicates its promise: a place where life’s essential elements meet in perfect ratio.
Visit and check out MOOH, the monitoring out-of-home intelligence data provider in Cairo & Dubai.
Come on, tell us what you feel about this article.
Learn about this campaign budget, media plan, campaign data
.jpg)
