RAQ by Redminds Developments: Commercial Units That Rise in Value and Stay in Memory
Following the launch of its branding campaign last month, Redminds, the Egyptian real estate development company, has unveiled RAQ Hub Mall, a new premium destination in New Cairo across Greater Cairo's billboard spaces that offers retail, medical, and administrative spaces designed to deliver rising investment value and a memorable experience.
The bilingual tagline “Rising in Value, Lasting in Memory,” “قيمةٌ تعلو… و تجربةٌ تُخلد” highlights two ideas: that the mall is built to grow in investment value over time, and it’s designed to give visitors a memorable, high-quality experience through its look, feel, and services. In addition to highlighting the mall’s functional mix, positioning it as a multi-use development, appealing to businesses across sectors. The visuals display geometric shapes and warm-toned architectural artwork, conveying modern design language and a blend of contemporary and Middle Eastern architectural motifs. The small message located on the right side of the billboard presents the mall as a high-end landmark that offers strong investment value and a memorable visitor experience, targeting investors, business owners, and brands looking for premium commercial space.
The billboard highlights luxury positioning, modern development, investment reassurance, and architectural appeal for the hub mall. Designed to build early awareness, attract investors, and establish RÁQ Hub Mall as an upcoming iconic destination in New Cairo.
Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
Come on, tell us what you feel about this article.
Learn about this campaign budget, media plan, campaign data
