INSITE OOH Media Platform

Dozova has made its first appearance on Cairo’s billboards, slipping into the city with a campaign centred entirely around its men’s and women’s MAX supplements. The global supplement brand Dozova focused on everyday wellness is now stepping into a city that takes health, movement and routine very seriously.

Once you start looking at the placements, the creative direction becomes very clear. Dozova split the campaign into two bold color stories: deep red for Dozova Woman MAX and electric blue for Dozova Man MAX. Both carry the same headline, written across every board in Arabic: which translates to “Nothing will stop you.” It’s short, forward-moving, and matches the kind of city Cairo is at 8 a.m. on a flyover.

Breaking down the billboards shows how much the campaign leans on clarity. The Dozova Woman MAX boards feature a woman mid-run, paired with the product bottle labeled COMPLETE CARE. The typography is white, wide, and set against a solid red gradient that feels energetic without being loud. On the other side of the city, the Dozova Man MAX visuals sit in a cool blue gradient with the bottle labeled POWER OF DUO, placed next to a runner pushing forward.

Some placements go further, especially the large horizontal unipole showing five different male figures, which are a football player, a boxer, a runner, a businessman in a suit, and a weightlifter each reinforcing the idea that strength looks different depending on your lifestyle ,but the promise is the same. The message is again written above them: “Nothing will stop you.” The boards also carry the line “Powered by Zeta Pharmacie,” which anchors the campaign in a recognizable pharmaceutical name without distracting from Dozova’s own branding.

Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.