Money Can Actually Say More with Botim's DOOH Ad Campaign
Astra Tech’s BOTIM has just landed on the UAE’s DOOH grid, making your financial life easier than ever. In its first-ever venture into Out-of-Home advertising, BOTIM steps confidently into Dubai’s bustling media landscape with a fully digital campaign that showcases its newly expanded financial services in a clean, modern, and instantly readable way.
The campaign places BOTIM in front of millions of passersby through high-impact digital screens across Dubai, reinforcing the brand’s strategic shift from a communication app to an all-in-one financial platform. The creative delivers a bold message — “let your money say more” — highlighting how the app simplifies everything from payments to transfers to investments in a way that speaks directly to today’s tech-savvy users.
Visually, the ads rely on BOTIM’s signature blue palette and minimalistic layout, featuring a sleek image of the app interface to emphasize trust, clarity, and ease of use. The mirrored English and Arabic lines ensure maximum accessibility for Dubai’s diverse audience, while the digital-only placement allows the campaign to feel fresh, adaptive, and aligned with the city’s high-tech image.
As BOTIM marks its debut on OOH, choosing Dubai — a global hub for innovation, digital finance, and multicultural communication — is both strategic and symbolic. The campaign not only raises awareness but also positions BOTIM as a rising fintech player ready to redefine how people manage, move, and grow their money.
Overall, BOTIM’s first DOOH outing is a strong statement: simple, smart, and unmistakably future-focused.
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