Lenovo Races Ahead with a High-Impact F1 OOH Takeover
Blending the raw chaos of Formula 1 with the seamless power of its tech solutions, Lenovo’s latest billboard turns a high-speed moment into a calm declaration of smarter performance. The global consumer-electronics brand, known for its long partnership with the world of sports and especially F1, has kept a steady OOH presence in Egypt since September 2025. This new rollout feels like it's the most assured one yet.
The billboard splits into two clean halves. On the left, a full F1 grid charges through mist and spray, framed by red Lenovo banners along the track. It is loud, messy, and alive. On the right, everything quiets. A white background holds minimal text in Arabic and English: “Challenges on the track. Smoothness behind the scenes” and “Chaos on the track. Calm behind the scenes.” Above it sits the Intel Evo badge, while the bottom corner carries the F1 and Acronis partnership marks, along with Lenovo’s “Smarter technology for all.”
The campaign has popped in the fourth week of November on hoarding boards.
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