Realme 15 Series: Live Real in Every Shot on Cairo's Billboards
The mid-range mobile category has seen a major upgrade in recent years — and brands like Realme are a big reason why.
Realme’s latest out of home campaign in Greater Cairo showcases the new Realme 15 Series 5G, reinforcing the brand’s continued push for visibility in one of its most important MENA markets. The billboards feature a bright, energetic visual of a young woman confidently holding the device, highlighting the phone’s camera design and positioning it as a lifestyle companion for users who want to “Live Real In Every Shot.” The creative relies on bold color choices, a clean layout and a clear product message that appeals to the youth segment Realme consistently targets.
This launch follows their previous campaign for the Realme 14 Series, which also dominated Cairo’s highways and urban hotspots. That earlier rollout emphasized performance and 5G capabilities. With the new 15 Series, Realme builds on that foundation and signals an evolution in both design and camera experience.
With a clean message and lifestyle-driven visuals, the campaign immediately captures attention at a glance — a crucial advantage on Cairo’s fast-moving roads. The simplicity of the layout keeps the ad instantly readable, while the addition of the local warranty badge strengthens credibility and reassures Egyptian consumers. Altogether, the campaign aligns with Realme’s broader approach of reinforcing its on-ground visibility across Greater Cairo and solidifying its standing in the highly competitive mid-range smartphone market.
Looking for more information about this campaign? Visit MOOH, Egypt’s and the Emirates’ OOH-dedicated Media Intelligence Company to reveal the campaign’s OOH types, sizes, budget, locations, districts, and more.
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